Main Takeaways

✅ Paid social media helps the Everett Silvertips reach new fans and drive ticket sales.

✅ Meta Ads Manager tools (Core, Custom, and Lookalike Audiences) allow for highly targeted marketing.

✅ Successful campaigns include ticket sales promotions, event awareness ads, influencer partnerships, and lookalike audience strategies.

✅ Paid social is measurable, making it easier to track conversions and optimize marketing efforts.

What If the Key to a Packed Arena Was Digital?

Filling every seat at Angel of the Winds Arena isn’t just about great hockey—it’s about reaching the right fans at the right time. While organic social media builds long-term relationships, paid social media is the power play that puts the Everett Silvertips in front of new audiences.

A well-executed paid social strategy can expand reach, drive ticket sales, and turn casual viewers into die-hard fans.

Let’s break down how the Silvertips can use paid ads to score big in marketing:

The Role of Paid Social in the Marketing Funnel

You've heard it before—marketing is a funnel. Before fans can buy tickets or season passes, they need to become aware of the Silvertips and feel connected to the team. Paid social media accelerates this process by:

🎯 Expanding reach beyond existing followers

💻 Driving website traffic to ticketing pages

🏒 Converting casual viewers into engaged fans

Unlike organic posts, which are limited by algorithms and follower count, paid social allows for precise targeting, real-time optimization, and measurable ROI. This means the Silvertips can track conversions, adjust spending in real-time, and fine-tune audience segments to ensure ads are reaching potential ticket buyers, not just existing fans.

💡 Stat to Know: The average conversion rate for Facebook Ads across industries is 9.21%, with event-related campaigns seeing even higher success rates.

Audience Targeting: The Key to Success

A successful paid social strategy starts with leveraging Meta Ads Manager’s audience tools. Here’s how the Silvertips can use them effectively:

🟢 Core Audiences – Target based on demographics, location, and interests. Example: Hockey fans in Washington.

🔵 Custom Audiences – Retarget people who have visited the team’s website or engaged with social media.

🟣 Lookalike Audiences – Find new fans with characteristics similar to current season ticket holders.

💡 Stat to Know: Businesses using lookalike audiences can significantly improve engagement by targeting new people who share behaviors with existing customers.

Winning Plays: Paid Social Campaign Ideas for the Silvertips

Here are some game-winning paid social strategies the Silvertips can deploy:

🏒 Ticket Sales Campaigns

• Run Facebook and Instagram ads targeting local sports fans with special promotions (family packs, student discounts, luxury suites).
• Use retargeting ads to remind users who visited the ticketing page but didn’t complete a purchase.

🎟 Event Awareness Boosters

• Promote theme nights like the “Snow Globe Giveaway” or “Paper Airplane Toss” with paid ads.
• Boost event posts to ensure they reach both season ticket holders and casual attendees.

📣 Influencer & Player Partnerships

• Partner with local influencers, bloggers, and even Silvertips players to promote the team.
• Sponsored posts from authentic voices help reach new audiences and build credibility ( authentic engagement).

👥 Lookalike Audience Campaigns for Future Fans

• Create a Lookalike Audience of current season ticket holders to find new potential fans.
• Offer first-time buyer discounts to encourage conversions.

💡 Stat to Know: The average online conversion rate for live event ticket sales is 12.6%, making paid social a crucial driver for attendance.

The Final Buzzer: Why Paid Social is a Game-Changer

While organic social media builds fan loyalty over time, paid social is a high-impact strategy to grow the Silvertips’ audience, fill seats, and create lasting engagement.

By leveraging targeted advertising, retargeting past visitors, and collaborating with influencers, the Silvertips can turn digital engagement into real-life excitement at Angel of the Winds Arena.

💬 How has paid social helped your sports marketing efforts? Let’s discuss in the comments!

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